REPOSITORY

Research aims: This article aims to demonstrate that corporate sustainability will
be more balanced and sustainable if it is based on the philosophy of "mutual
assistance (gotong royong) culture." (Mutual assistance synergizes to maintain
and improve).
Design/Methodology/Approach: The research method used was a qualitative
method with a phenomenological approach, i.e., a constructivist or naturalistic
approach.
Research findings: This study disclosed that corporate sustainability would
continue to be maintained with the awareness of every company member to
work together to sustain, maintain, and improve performance. The application of
the corporate sustainability concept must also be based on the spirit of building,
maintaining, and improving all aspects of business activities (without giving up).
In addition, the company's synergy with the mutual assistance culture will bring
the company's safety to a continuous and lasting one.
Theoretical contribution/Originality: Implementing corporate sustainability
based on mutual assistance culture will increase the company’s existence and
sustainability. In this case, managers can focus on corporate sustainability while
still paying attention to the mutual assistance culture of all organization/company
members.
Practitioner/Policy implication: The mutual assistance culture can be used as a
guide/companion for companies in implementing the business sustainability
concept.
Research limitation/Implication: This article offers the Javanese philosophy
concept of mutual assistance culture in maintaining business sustainability.

• Mutual Assistance” Culture to Maintain Corporate Sustainability
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